I've been watching the US version of 'the price is right'. It has just occurred to me that the sponsors must be paying quite a sum to have their products featured on the show. I'm not sure what the viewer numbers are like, or how much having a product featured costs. However, I'm intrigued to know if having a product on the show is really a cost effective means of advertising?


In UK its Asda who get the lucrative advertising.

2 Responses to “Is having a product featured on 'The Price is Right' an effective means of advertising?”

  • bugaboo says:

    In UK its Asda who get the lucrative advertising.
    References :

  • Linda N says:

    I would say off the top of my head Yes! However, advertising on a prime show would be enormous in price, thousands of dollars I would say…..most of the time anything advertised on TV is a profit shot.
    References :

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